How to prepare your business for voice search optimization? Are you ready?
As per the claim by Google 50% of searches will be conducted using voice search by 2020.
Are you all set for this vibrational shift in search engine optimization, and want to get ahead of the voice search curve? Learn what you need to know in order to create a successful voice search optimization strategy for your business.
As a business owner your main aim is to enable prospective customers to find and purchase your products or services. If more and more customers are using voice search optimization services to gain information, it make a good sense to go for optimization for voice search. Implement the voice search optimization strategy to stay ahead of the competition and have sure advantage.
As per the announcement made my Google CEO Sundar Pichai 20% of mobile queries are build on voice search optimization strategy. Google’s voice recognition technology is 95% accurate and more than 33 million devices in circulation can process spoken commands.
Voice search optimization in 2019 is going to bring with a new challenge for businesses as well as SEO specialists to have SEO optimized content for voice search. It can deviate from text based optimization practices as speech often involves different structure, phrasing and context. Voice keywords are longer and sometimes more difficult to analyze. Voice search is progressively used by customers to find businesses around them, complete tasks or just help them to in their day today life.
Few of these statistics that justify how much voice search optimization strategy has changed life and how it will shape the future as well.
- 72% of voice speaker say that they use their devices as a part of their daily chores-Google
- More than 40% of adults used voice based search every day.
- Voice search conducted from windows accounts for 25%
- Voice search is going to be mammoth and you need to get ready for it.
What is voice search optimization?
55 percent of teens and 41 percent of adults use voice searches multiple times per day. People use their mobile web browsers or phone’s voice assistants like Alexa, Siri or Cortana to find the nearest food restaurant, to check latest happening in tech, to get information of products, business hours of local businesses they plan to visit. Voice has tremendous impact on businesses, corporate decision makers use to search for answers to their queries.
How to do voice search optimization?
The only thing needed is a head over to Google.com to see the microphone icon staring you in the face and inviting you to speak your request aloud. Voice has become nominal addition to the search engine, you are just speaking the words aloud instead of typing them. Voice search and typed search have big differences and that’s because our everyday language doesn’t imitate the way we traditionally type our queries.
If you are looking for a coffee shop near you, you may type coffee shop in Amsterdam, but if you are speaking to Siri you would say “are there any coffee shops open right now near me?
It highlights three important differences, mobile voice searches are more local based than text and as location services are enabled, it makes mobile and voice a perfect match. Secondly our voice searches contain more context, as context comes naturally to us when we speak. And finally as a result of our natural inclination to speak with context, long tail keywords become even more important than they already are.
It even gets deeper, Go ahead and ask Google “where is Eiffel Tower and can ask more question like I want to see picture of it or who built it. You may be delightful to know that Google is able to translate what it is based on your initial search. These distinction are powerful and they are already changing the way brands structure their audio marketing strategies.
Voice search optimization strategy :
Rising in voice activated technologies and devices have made voice search optimization strategy a real attempt for marketers and SEO enthusiasts.
Voice search requires its own search engine optimizations, and also create new ad buying frameworks, as the voice search is still in its formation stage, there are some solid strategies to help your content rank in the search engines when consumers look for queries and demands.
The quick way to start with voice search optimization strategy is to understand following points.
Write for Humans
Search engine optimization for Google involves using keywords that helps Google to make out what you are talking about. The aim is to use keywords and phrases that get searched for on Google, and your website shows up when consumers do the particular search. Voice enabled search and writing for the web is totally different. The real conversation and typed text are structured differently, because of this brands and marketers have content optimized for typed searches are at a huge risk of missing out on search traffic.
With voice search it is easier to talk to Google as if it is a friend, so voice enabled searches tend to be longer, contain more long tail keywords searchers don’t extract keywords from their mind’s questions, they just speak queries aloud casually and that results in a wealth of long tail keywords being entered into the search engine, with type search we only punch in the most important keywords to find the content we want. This make us write content for humans rather than for search engines which will improve SEO and smart voice assistants will also be able to pick up on the long tail keywords and you can describe a product, services, events and facts in a natural way.
Build FAQ pages with quality:
Create a few FAQ pages that are closely related to your product, service or industry. Human generally use who, what, where, when and why for asking question. These question can use to directly address those long tail voice generated search terms that consumers will ask Siri, Alexa and Cortana. Answering each of those questions in a conversational tone further increases a chance of getting picked up for a long tail keywords. Question makes perfect titles and keywords for pages and blog posts. Person who is asking the same question has the best answer.
Claim your Google My Business Page
- It helps businesses to answer customer’s queries before they buy product.
- The brand that give the quickest answer will get the business.
- From a local plus voice SEO perspective, the businesses can optimize their local website for the queries that users will ask voice search assistants on their mobile phones.
- User creating sense of urgency by conducting searches like where is the nearest Chinese restaurant, or is there any good ice cream parlour near.
- They are conducting these type of searches to get some immediate and actionable information. They need a prompt answer.
- Voice search can effectively help in these types of search queries even while on the move, suppose if the user is driving and visiting a new place, he wants to have food and is totally unaware about the surroundings, the first thought that comes to his mind is to use Google. Voice searches are very useful in such scenarios.
Scheme Data Implementation
Scheme data are used to avoid confusion when a user asks a search engine about “hot chocolate”. The user is requesting about the drink or the brand. Schema data provide webmasters with HTML tags to describe what their content is actually about. With schema data search engines can correctly categorize your content that’s right. The broader context brought those juicy long tail keywords to show the end user the content they want.
It is doubtless, that voice search is changing the scenario of SEO. It is a big, positive and different development in SEO industry. It’s just the beginning, in the coming years hopefully there will be an increased adoption of voice search technology. Integration of voice search with language understanding technology is also another important evolution that is happening today.
So Are you ready to implement voice search, a new revolution in SEO industry?